B2B and industrial companies are slow to embrace online marketing. It’s a curious reluctance given that online marketing is performance-driven, pays for itself, and consistently delivers new, qualified business that can mean dramatic increases in sales and growth.
So, why are some companies sometimes reticent about using online marketing when the benefits in terms of exposure and revenue are so substantial? We thought we’d seek out those with the answers.
Direct From the Source
We talked to CEOs and Marketing Managers of companies that have embraced online marketing. These industry leaders are quick to confirm that Internet marketing more than pays for itself. In addition, in a short period of time online marketing has become a critical, indispensable channel for generating customer awareness and sales directly enhancing the bottom line.
The message from industry insiders clear: The risk involved with online marketing is small. The rewards are infinite platform core.
We asked a number of your B2B colleagues what it would have cost them to delay embracing the power of online marketing. This is what they had to say.
Experts agree that online search has become the primary source of information for those making B2B buying decisions. Most business consumers first turn to a search engine during the investigation phase of their buying process, and just about all of them will use the Internet at some point during the decision-making process. That’s right. Nearly all of them.
That’s a staggering fact, and those who have taken advantage of online marketing know this trend is some of the best news in decades for companies willing to exploit the new ways businesses do business.
The reliance on search in the buying process means your company has never had a better opportunity to reach and capture new business. But it also means that every day you wait means business lost to your competitors.
Online Marketing Pays for Itself
Industry pros understand the bottom line and the need for measurable returns on any investment, especially when it comes to spends for advertising and marketing. They also understand that online marketing is one of the few methods guaranteed to pay for itself.
Online marketing, specifically paid placement and search engine optimization, have a proven track record in giving companies the highest returns of any vehicle in their marketing mix.
In addition, online marketing is a low-risk proposition because it’s based on performance. You pay only if a potential customer clicks on your ad. Utilizing that system, the cost of acquiring a customer is dramatically reduced.